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AN
ADVERSITING SUPPLEMENT TO THE WASHINGTON POST MAGAZINE |
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horses galloped, cannons roared, men were killed
and wounded, and history was decided.
In Soviet times, Balaklava also featured a top-secret
submarine base hidden by a tunnel cut into the
mountains. As a closed city, only Soviet citizens
with special authorization were allowed to visit.
Today, it is home to yachts and boasts restaurants
offering fresh fish from the Black Sea.
The Battle of Sevastopol is depicted dramatically
in a purposebuilt, circular gallery that houses
a panorama of the fighting as seen from the main
Russian position, on Malakhov hill, on June 6,
1855. In fact, most museums in Sevastopol are
devoted to military history, and you cannot go
far in the town without coming face to face with
its marshal past.
Mark Twain, who visited the Crimea in 1867, said
Sevastopol then, over a decade after the siege,
was a virtual wasteland still. In his collection
of letters, "Innocents Abroad", he wrote:
"Ruined Pompeii is in good condition compared
to Sebastopol. Here, you may look in whatsoever
direction you please, and your eye encounters
scarcely any thing but ruin, ruin, ruin! - fragments
of houses, crumbled walls, torn and ragged hills,
devastation every where! It is as if a mighty
earthquake had spent all its terrible forces upon
this one little spot."
The second major conflict fought there was in
World War II, when German forces, that already
controlled the rest of Crimea,
managed to capture the city after a long siege
that saw extensive damage inflicted by huge German
guns. This time, the German objective was to cripple
the Soviet's Black Sea fleet, and advance on Russia's
southern flank.
But enough of wars and battles.
Head west along the coast from Sevastopol and
you soon come to Chersonesos, originally a 6th
Century BC settlement of Greeks. Or turn northward
towards Simferopol, and wind your way through
steep valleys, to the seat of power of the Crimean
Tartars at the Kharn's palace at Bakhchisaray.
Crimea is a place to remember. Its special natural
beauty, combined with its rich cultural and geopolitical
history, make it one of those places on earth
where human destiny is shaped.

For Ukrainians and Russians it continues to be
a favored summer vacation destination, a place
of spas and various holiday options that is only
going to expand as new facilities and resorts
are the number might soon well exceed the eight
million who visited annually when it was the favored
warm destination for the Soviet
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Union.
For Washingtonians, one might want to follow the
example of the Tsars, and try a silk visit in
the spring or a velvet visit in the fall. The
Crimea is less crowded then, and displays special
charms.
The most common way to get there is via Kyiv,
which has several flights a day to Simferopol.
Several agencies offer packages that include air
tickets, transport to and from the airports, and
a car with driver and guide for travel around
the Crimea. For example, the Bytsko agency in
Kyiv can arrange a two or three-day trip to the
Crimea from Kyiv for $850-$950, depending on the
services you want.
If you are lucky, you will get Alexey Solovyov
as your guide. A native of Yalta, he knows Crimeas
past and present, nature and history, in great
depth. Hell make your visit a rich experience.
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Ambassador Oleh Shamshur is upbeat about US-Ukrainian
relations, and sees good prospects for strengthening
bilateral relations in various fields. He
said bilateral relations "are in pretty
good shape" but could definitely be strengthened.
He believes that among the most pressing issues
in Ukraine is political and judicial reform,
and that Washington can help with these. Indeed,
a major reason US companies often give for
their reluctance to invest in Ukraine is weakness
in the rule of law.
Second, there are a number of key sectors
in Ukraine that would welcome US investment,
including energy (hydrocarbon exploitation,
transportation and refining, as well as developing
alternative energy sources), hi-tech, aerospace
and aircraft, manufacturing and |
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infrastructure development.
His own special interest is in "developing
people-to-people contacts," especially
between young people in America and Ukraine.
He hopes he can develop programs along these
lines as part of his legacy in Washington.
For this, he sees the need to reach out beyond
the Beltway, to the wider American public.
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Tourism to Ukraine is still in its infancy.
Yes, millions of Russians head to the Crimea
each year, but as far as getting on the map
of countries worth visiting, Ukraine has not
arrived for most international tourists.
For the adventurous type, this

Radisson SAS General
Manager Conrad Meier.
Photo by Radisson |
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is a plus. Ukraine has waived visa requirements
for Americans and citizens of European Union
countries, making it much easier to visit
than big neighbor Russia.
And Ukraine has many of the attractions Russia
offers, from golddomed churches and ancient
monasteries, to a picture of the impact of
the West on a recently Communist country.
There are also ancient castles, and beautiful
scenery, from the forested Carpathian Mountains
in the West, to the Black Sea coast at Odessa
and the Crimea, in the East (see related story).
But Ukraine is still painfully slow in developing
the infrastructure to welcome large numbers
of tourists. The airports are generally unattractive,
despite the addition of a modern section at
Borispil, the main airport serving Kyiv. Public
transport, other than Kyiv's metro, is not
very pleasant. The taxis as well can also
be unpleasant,
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and are not properly regulated.
The first international chain opened a hotel
in Kyiv only in 2005. But the least-expensive
room at the four-star Radisson is priced
at 390 Euros ($563) a night. General Manager
Conrad Meier says, "Ninety-seven percent
of our guests are businessmen." No
surprise there. A five-star Hyatt opened
its doors in Kyiv this year, but its prices
start at 410 Euros ($592)!
Other options are for older, Soviet-era
properties upgraded for modern guests. Rooms
tend to be small, but the price is a lot
less. The Hotel Rus, for example, offers
refurbished rooms at $175, and some of its
older rooms for less.
There are now many hotel projects in the
pipeline, and it is only a matter of time
(several years, no doubt) before there is
a wider and better selection of hotels for
tourists.
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Nevertheless, while group tourism declined
15 percent in the first half of 2007, over
the same period of 2006, overall arrivals
increased by 27 percent, reaching 9.5 million
for the period. Only 378,700 of the total
came in organized tour groups, and 404,000
came for business.
The rest, 92 percent of the total, were categorized
as private tourists. These would be people
from Russia and other CIS countries, as well
as new members of the European Union in East
and Central Europe. In fact, neighboring Poland
accounted for 2,291,390 visitors, second only
to Russia, with 2,592,034. Moldova was third,
with 1,700, 296.
And while Russians tend to visit the Crimea
and Odessa, Poles head to nearby Lviv and
the Carpathians. |
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