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AN ADVERTISING SUPPLEMENT TO THE WASHINGTON POST MAGAZINE

Foreign investment brings foreign business ties and methods, and creates jobs, which typically pay better than domestic pay rates, eventually raising the standard of living for Ukrainians. The American Chamber of Commerce estimates that its member companies have created 300,000 jobs in Ukraine.

The evidence of investment and renewal is everywhere. While there was only one 'Western' restaurant at independence in 1991, today Kyiv has dozens of fine restaurants, serving delicious native dishes such as Ukrainian Borsch, Soliyanka, Varenyky and Mlyntsi, as well as cuisines from around the world. There are also modern theaters, cinemas, and concert halls.

And, of course, there are wonderful churches, many with gilded domes that glint in the sunlight. A must-see is the Kyiv Pechersk Lavra Monastery, a major Orthodox center in antiquity

and today an active monastery, icon painting school and place where you can discover the religious roots of Ukraine, from the hushed, holy catacombs to soaring arches and rich icons.

The winged statue of a woman was erected in 2001 at the center of Kyiv to mark the tenth anniversary of Ukraine's independence.
Photo by Cherchenko


Competing in the Eurovision Song Contest for the first time, Ukraine and singer Ruslana took home the gold.

Also on the grounds of the Lavra you will find a unique collection of micro-miniature art, practically invisible to the naked eye. Exquisitely executed items on display include a gold sailing boat on the head of a pin, a drilled hair follicle 'vase' containing a single rose, and an Egyptian charioteer framed in the eye of a needle. Other buildings at Lavra house treasures salvaged from the past, including icons, chalices, vestments and artwork.

The churches are dignified representatives of Ukraine's rich religious traditions, but the country's young people are putting their own stamp on the nation's culture. Kyiv and other Ukrainian population centers are alive with the sights and sounds of new Ukrainian art forms and music, blending local with Western themes. Ukrainian star Ruslana won the 2004 Eurovision Song Contest with 'Wild Dance', a mix of modern rhythms and musical elements from her native Carpathians. Not well-known in America, Eurovision is the premier European song contest, and in the past has launched international stars such as Sweden's Abba. Ukraine will host the next contest, in May 2005.

The attraction of Ukraine lies in the dynamic created between the old and the new, between tradition and innovation. You can experience this potent combination, and the energy it generates, almost anywhere in Ukraine today.


This special advertising section was sponsored by the Ministry of Foreign Affairs of Ukraine and produced by East West Communications.
It did not involve the editorial staff of this magazine.
For information, please contact: Tel: 301-271-3756, Fax 301-271-9265.
e-mail: info@eastwestcoms.com, web: www.eastwestcoms.com
or The Ministry of Foreign Affairs, Kyiv, Ukraine
1 Myhaylivska Square, Kyiv 01018, Ukraine, www.mfa.gov.ua/eng